Custom Branded Chocolates: A Complete Guide to Printing and Packaging

Branded chocolates are one of the most popular promotional food products in Europe. They combine a universally loved product with high-impact branding — and they work for everything from corporate gifts to trade fair giveaways. But how does logo printing on chocolate actually work? What are your packaging options? And what should you expect when placing your first order?

This guide covers everything you need to know.

Two Approaches to Chocolate Branding

There are two fundamentally different ways to put your logo on a chocolate product:

1. Direct Printing on Chocolate

Your logo or design is printed directly onto the surface of the chocolate using food-safe ink. This technique works best on flat surfaces — chocolate bars, medallions, and shaped chocolates with a smooth top.

Products like Chocolate Logo Coins use this technique to reproduce your logo in fine detail directly on the chocolate surface. The result is striking: when the customer unwraps the product, they see your brand immediately.

Best for: High visual impact, premium corporate gifts, products where the chocolate itself is the canvas.

2. Custom Wrapper and Packaging Printing

Your logo is printed on the wrapper, box, or card that holds the chocolate. This is the more common approach and offers the largest branding surface. Flexographic printing on foil wrappers allows for full-colour designs with photographic quality.

The Advert Card series is a perfect example — a fully branded card holds a chocolate shape, giving you both a visual advertisement and an edible gift in one product.

Best for: Maximum branding surface, detailed messaging, combining product information with the gift.

Packaging Types Explained

Foil Wrappers

The standard for individual chocolate bars and shapes. Available in recyclable mono-foil or compostable options. Full-colour flexo printing. Products like the Chocofino Uno Chocolate showcase what modern foil printing can achieve.

Card-Based Packaging

An advertising card with an attached chocolate shape. The card provides space for your logo, tagline, contact details, and even a QR code. The Advert Card — Chocolate Airplane is popular in the transportation industry for exactly this reason.

Box Sets

For premium presentations, boxed praline sets like the Decadence Pause Collection allow full lid-and-box customisation. These work exceptionally well as corporate gifts and VIP giveaways.

Envelope-Style

Flat, mailing-friendly packaging that fits in a standard business envelope. The Mailing Chocolates with Logo series is designed specifically for postal campaigns — your chocolate arrives safely without additional packaging costs.

Chocolate Types and Flavours

Most promotional chocolates are available in several varieties:

Milk chocolate (33% cocoa) — the safe, crowd-pleasing choice
Dark chocolate (57–72% cocoa) — for a more sophisticated audience
White chocolate (27% cocoa butter) — lighter and visually distinct
Ruby chocolate (47% cocoa) — the newest variety, naturally pink with a fruity flavour
Fairtrade certified options — increasingly requested by CSR-conscious companies

Minimum Order Quantities

MOQs vary by product type:

Wrapped bars and shapes: typically from 2,000 pcs
Card-based products: from 2,000 pcs
Premium box sets: from 500 pcs
Medallions and coins: from 5,000 pcs

These thresholds reflect the setup cost of printing plates and moulds. Larger orders reduce the per-piece price significantly.

The Ordering Process

Choose your product — browse our chocolate collection and select the format that fits your campaign
Submit your artwork — vector files (AI, EPS, PDF) work best. We provide templates for each product.
Receive a proof — a digital mockup showing your logo on the product. Approve or request revisions.
Production — typically 3–4 weeks after artwork approval
Delivery — direct shipping across Europe

Tips for the Best Result

Keep logos simple — fine details can be lost on small chocolate surfaces. Bold, high-contrast designs print best.
Consider the chocolate colour — dark logos on milk chocolate or light logos on dark chocolate provide the best contrast.
Plan for shelf life — most products have 6–12 months shelf life. Order with your campaign timeline in mind.
Request samples — for large orders, ask for a physical sample before committing to full production.

Summary

Custom branded chocolates offer a rare combination of sensory impact and brand visibility. Whether you need 500 premium praline boxes for VIP clients or 10,000 wrapped bars for a product launch, the key is choosing the right format and printing technique for your goals.

Browse our full chocolate range or request a personalised quote — we will help you find the perfect product for your campaign.